For the the National Park Service Centennial we used Google technology to offer access to "America's best idea" in a way that's not often possible—even in person.
Follow rangers on an immersive adventure through five National Parks. Rappel into a crevasse, fly with thousands of bats, soar over an active volcano, dive through shipwrecks, and experience the Milky Way, all in 360° video. The experience is also the first to feature ambisonic audio, which mimics the way we hear in real life. Visit the full experience at g.co/nationalparks. For the full story behind the campaign, including the case study, go here.
Awards:
Cannes Lions - Digital Craft, Interface & Navigation - Shortlist
D&AD Wood Pencil - Digital Marketing, Websites
D&AD Impact Awards Wood Pencil - Education
One Show - Innovation in Moving Image Craft - Gold
One Show - Interactive - Bronze, Websites
ADC Awards - Interactive, 360 Video, Single - Merit
ADC Awards - Interactive, Campaign, Single - Merit
Webby Awards - People's Voice, Best Use of Moving Image
Webby Awards - Webby Winner + People's Voice, Education
FWA Site of the Day, September 6, 2016
FWA Site of the Month, September, 2016
Awwwards Site of the Day, September 12, 2016