Searching for Gender Equality

International Women's Day 2018

For International Women’s Day 2018, Google Search Trends data from the past year showed that the world was searching for gender equality more than ever before. So, we made a video highlighting the terms—and the people—who helped drive the searches. The video garnered over 59 million views and 148 million impressions—almost doubling our campaign goal—and, in less than a week, it became the second most watched video on Google’s YouTube channel, with over 35 million views.

Searching for Gender Equality

A social campaign activated 83 influencers with a combined 133 million followers, driving almost 1.5 million likes and 37,000 re-shares. Social engagement as a whole increased 9.1% over 2017.

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