For International Women’s Day 2018, Google Search Trends data from the past year showed that the world was searching for gender equality more than ever before. So, we made a video highlighting the terms—and the people—who helped drive the searches. The video garnered over 59 million views and 148 million impressions—almost doubling our campaign goal—and, in less than a week, it became the second most watched video on Google’s YouTube channel, with over 35 million views.
A social campaign activated 83 influencers with a combined 133 million followers, driving almost 1.5 million likes and 37,000 re-shares. Social engagement as a whole increased 9.1% over 2017.