Equal Justice Initiative, led by Bryan Stevenson, believes that in order to heal the wounds from our present, we must face our past. They spent years documenting every lynching in the American South from 1877 to 1950. Our team supported this project by launching an interactive experience, Lynching in America. This site not only brings the data online and makes it interactive, but shows how the effects of this shameful era in our history are still felt today.
We then worked to help start a conversation on social channels by connecting with culture, and we did so by creating trailers and promo videos that highlighted the faces and stories behind the data. We also partnered with Andra Day to cover the iconic protest song "Strange Fruit", made famous by Billie Holiday. Our work was also exhibited in the Brooklyn Museum from July 26 to October 3, and an interactive kiosk lives in the recently opened National Memorial for Peace and Justice in Montgomery, Alabama.
Awards:
Cannes Lions - Design Lions - Digital Design - Bronze
ADC Awards - Interactive - Campaign - Merit
ADC Awards - Interactive - Site - Merit
Webby Awards - People’s Voice - Best Cause Related Campaign
Epica Awards - Websites - Bronze